I was given the task of creating a half page ad for the 2023 silicon valley admin awards that showcased four granite employees who were nominated in their respective categories, and coming up with a creative representation of Granite Construction.
The challenge for creating this ad was to make sure that the creative representation stayed within brand guidelines, and that the necessary information was displayed correctly. Another challenge was the constraints of the format of the deliverables, which caused me to switch from the original CMYK format I had planned to an RGB one instead.
After creating multiple drafts in InDesign and consulting the brand manager and my boss, I landed on a design that was simple, clean, and had a excited, hopeful tone in the copy of the ad.
The final ad can be seen here, on page 10, and also below.
